“Winners don’t do different things. They do things differently”.
Although I had heard this famous quote previously on several occasions as well, I came to realize its true significance on a very interesting experience of mine that took place last week. I went to the most praised and most successful restaurant in my city. Critics, consumers, and everyone was so impressed with their overall experience, that this place had risen to immense fame and reputation, getting miles ahead of other restaurants. So, I went in to find out myself what makes this place so much better than others. It’s not that the chefs of this place were cooking uncommon items which I never had before, the food which was very good in taste, but to my astonishment, the overall decoration of the food plating was so beautiful and elegant, that the visual presentation paired with the good taste of the items provided me with the best dining experience I ever had!
Interestingly, the appearance and presentation play a crucial role in determining the best of the best. Every successful business venture, every well-established corporation in the world has one thing in common: A spectacular visual portrayal of their projects and their products which catches the attention of both investors and consumers making them immediately attracted to the product, and the company.
This requirement of designing promotional videos for business purposes is what led to the birth of the advertising asset of every organization, known as “corporate video presentation”. Furthermore, with the immense popularity of social networks across the internet, launching and promoting the projects and products through corporate video presentations on social platforms have nowadays become the most efficient method of product promotion and for expanding the overall network of the company. To highlight the indispensable importance of this process of product publicity, here are the top 10 benefits of corporate video presentation for your business in 2021:
1) A Picture Speaks Louder Than Words, And A Video Speaks Louder Than Pictures
Video contents serve as great tools for communicating the objective of a manufacturing brand to the viewers. Since video presentations are great for depicting messages through imagery, they are very useful in connecting to the viewers, as visual depictions leave a longer and stronger impression on our minds than textual content. For example, the professional corporate video producer in Kolkata is known for including the ambience of Bengal while exhibiting the promotional content in Kolkata. This makes the viewers relate to the content more and thus will be more interested in the product presented via video, thereby creating a bond between the brand and the potential buyers.
2) The Greater Is The Reach In Social Media; The Larger Becomes The Customer Base
The extent of business growth across the world depends largely on the extent of the target audience who could be reached via social media. This measure of the number of views acquired on a post on social media is what’s known as social media reach. Since almost everyone is available on social media platforms, hence, by publicizing corporate videos through social media is a great way to attract interested investors and consumers on a massive scale, leading to greater business expansion.
3) Much Higher Efficiency At A Much Lower Cost
While it used to cost quite a fortune to publish promotional content on papers or to broadcast them on radio, thanks to the present-day availability of high-speed internet, it has now become a piece of cake to publish promotional content on social media and reaching a far larger group of interested clients, that too without burning a hole in the pocket of the organization. Because of the economic affordability of the internet, promoting corporate videos on social platforms is the best approach to yield optimum results of reaching maximum consumers, that too at a very reasonable marketing expense.
4) Product Demonstrations Have Now Become A Lot More Interesting Than What They Used To Be
A promotional piece of a paragraph that mentions the functioning mechanism of a newly launched smartphone. A short, but demonstrative video that uses animation, slides and visual animation with clear audio mentioning the features of the smartphone and how it works. Among the two above-mentioned promotional methods the latter feels more user-friendly and easier to understand and remember, isn’t it? Many skilled content creators, for example, the professional corporate video producer in Kolkata use this aforementioned technique since visual promotional contents have the added advantage of becoming more noticeable and have a greater engaging impact on the attention of the viewers.
5) Easier To Understand, Easier To Remember, Easier To Identify In Future
The cognitive mind can interpret visual content in a much faster manner, compared to textual information. Also, it has been observed that our brain can recall pictorial depictions in a more accurate manner, compared to factual ones. The ability to recall visual content, in turn, makes it easier to identify the images featured in the visual content. Therefore, the products featured in the video content become easily recognizable to the viewers, which in turn make them familiar with the brand name and brand logo.
6) Even A Pile Of Information Can Be Conveyed Easily When Given Through A Video
It is good to provide the features and specifications of the promotional product in the content to be posted, but wouldn’t it be better if the content included the backstory of how the products are being made, how the company began, what are its objectives and obligations to the clients? And what better way to incorporate them all in a single content, other than creating a corporate video presentation for your business? A complete compilation of all the necessary information cannot be fit into a single picture or an article. However, with the help of corporate video maker tools and technologies, it is now possible to include all the company-related details in a visually engaging video format and present them before the clients.
7) Viewers Attract More Views; Spreading The Words Grabs Further Attention
The process of establishing brand reputation and expanding the customer base of the brand still follows the age-old method of spreading the good word about the company through positive feedbacks and through the recommendations given by the users of the product. With the corporate video presentation now grabbing the attention of a far larger crowd of interested clients, it, therefore, increases the chances that the clients who viewed the presentation shall be talking about it to their peers and known associates as well, thereby having a lot of curious potential consumers interested in their products.
8) Put Forward An Investment Proposal To Interested Investors Directly Through Social Media
It may not always be possible to schedule a meeting time with interested buyers and clients from different locations, because of their busy schedules and the different time zones of their location. Hence, uploading the corporate video presentation for your business on social media is a smart way of making the product presentation available for all the interested investors to take a look into it, at their convenient time. This allows the clients to take a look at the business proposal without worrying about their availability.
9) Adapt To Newer Technologies For A Better Customer Experience
Keeping track of the latest innovations in the field of video making is very necessary when it comes to client interactions and promoting products to the interested buyers through corporate video presentations. Therefore, it is crucial to utilize the latest corporate video maker tools and state-of-the-art editing features to make sure the viewers get a never-before visual experience when they view the presentation. Also, it will impress the clients since everyone would like to do business with companies who keep themselves updated to provide a better user experience.
10) Video Presentation Highlights The Essence Of Proficiency In The Corporate Domain
The aesthetics and the mode of presenting a product description say a lot about the company. Furthermore, an organization that puts the effort of coming up with customized video presentations for its viewers will be considered far superior to other competing brands, thanks to the professionalism of the company and their attention to minute but important details such as the means of content presentation.
All’s well that ends well. The tremendous dedication and hard work put into the creation of the business venture will be worth the effort only when it bears fruitful results. And by going through the aforementioned advantages of corporate video presentations, it is no wonder why a show stopping video presentation is known as the finishing touch of business promotion. Drawing the entire group of interested consumers to the promoted products, thereby earning massive financial success to the company – corporate video presentations are the gateways that make the products reach the consumers, and make the manufacturing corporation achieve unimaginable heights of success!
