‘Improvise. Adapt. Overcome’. The famous tagline used by the US Marines and survival expert from the famous show: ‘Man vs Wild’ is common to almost all of us, thanks to the numerous motivational contents across the internet. However, who would have thought that this famous quote would one day become the unifying bridge between social media and business promotion?
From ‘improvising’ advertising and marketing strategy, to ‘adapting’ to the brand promotion methods in the twenty first century, to ‘overcoming’ the obstacles of product advertisement – it seems as if the correlation between social media and business is no less than a match made in heaven. So, let’s have a look at the features of social platforms and the benefits they possess for steadily boosting and elevating any business venture:
Online Marketing: Gives you wings for business expansion!
The extension of the web of social media knows no limits, and is not restricted to any fixed category of consumers either. With the revolution in the domain of web-based communication, it is now possible for every individual having internet, to access the worldwide happenings via social media, irrespective of location or financial category. Which is why, social media is the best medium to make sure that the business product demonstrations and their promotions reach as many viewers as possible. Also, since there is no time limit on the contents on social media to stay visible, different interested clients/buyers can view business prototypes, without worrying about time zone problems.
Social Media Promotions: Advertising at large, without promotional charge
Being able to lay out a business campaign to millions of viewers, giving massive publicity to its product details, and making connections with buyers, investors and interested clients across the world, that too without almost any advertising expense? Sounds too good to be true, right?
However, the above-mentioned statement is no longer a dream, but has turned into a reality, all thanks to the free internet and highly affordable business plans across social media, which has become the golden goose for advertising, for its cost-cutting benefits, mentioned below:
- Easily affordable internet and no additional charges required to post any kind of updates or promotional events/discussions in social media makes the cost of posting online advertisements almost negligible.
- With added highlights made in the last few years, which enables the business manager to view number of people who has seen the post, or have reacted to it, gives a better framework and ideas to the marketing team to further alter or cater their business plans in social media, if required (for example, a certain business idea made for teenagers will be different than the social media promotion of a business product for elders or senior citizens).
- Specifically made for business initiatives, various social media platforms now include promotional features which grants the uploader special privileges to further boost their reach within social media; in other words, almost every single user of social media across the world shall view the business promotion at least once in their newsfeeds.
In this rapidly evolving world of high-end technologies and modernization, the very concept of growth in any business organization lies on meeting all or most of its requirements with minimized expenditure. Now, when the mode and means to fulfill the aforementioned concept is practically feasible, the unison of social medial platforms and business has become an indispensable pairing where the social network can and will uplift business networks to new, higher, previously unimaginable scales and parameters.
